Avenue East Cobb

Campaigns · Brand Experience · Environmental · Digital

Avenue East Cobb is a mixed-use destination in Marietta, Georgia, centered around shopping, dining and community experiences. I worked in collaboration with a third-party agency during the rebranding process and led the ongoing design development and execution across all brand touchpoints following the rollout.

My Role

Director Graphic of Design

Responsibilities

Concept Development · Art Direction · Brand Stewardship · Campaign Design · Environmental Graphics · Digital & Social · Production

The Challenge

The opportunity is to create campaign work that feels distinctive and engaging while remaining cohesive with an established brand and adaptable across a wide range of formats.

The Approach

I develop creative concepts and translate them across campaign graphics, environmental applications, signage, digital and social content. Each project is considered as part of a larger brand experience, allowing individual moments to have personality while still feeling connected to the overall identity.