Ridge Hill

Brand Experience · Environmental · Campaigns · Placemaking

Ridge Hill is a mixed-use destination in Yonkers, New York, undergoing an evolution designed to strengthen its identity and create a more engaging sense of place. I worked in collaboration with a third-party agency during the rebranding process and led the ongoing design development and execution across all brand touchpoints following the rollout.

My Role

Director of Graphic Design

Reponsibilities

Concept Development · Art Direction · Brand Stewardship · Environmental Graphics · Campaign Design · Signage · Digital · Production

The Challenge

As the property evolves, the creative must help communicate change while maintaining continuity with the larger brand and creating an experience that feels welcoming, energetic and connected.

The Approach

I work across environmental, campaign and digital applications to extend the brand into the physical experience of the property. This includes developing concepts, collaborating across teams and translating creative direction into scalable executions—from individual graphics and campaigns to larger environmental moments.