Avalon

Brand Experience · Environmental · Campaigns · Experiential

Avalon is a mixed-use destination in Alpharetta, Georgia, combining retail, dining, residences, offices and community programming within a highly curated environment. My work supports the ongoing expression of the Avalon brand across campaigns, events and physical spaces.

My Role

Director of Graphic Design

Responsibilities

Concept Development · Art Direction · Brand Stewardship · Campaign Design · Environmental Graphics · Experiential Design · Digital · Production

The Challenge

Avalon's established visual identity requires every new campaign and experience to feel distinctly on-brand while continuing to feel fresh, elevated and relevant to its audience.

The Approach

I translate the brand across a variety of experiences and formats, developing creative concepts and carrying them through environmental graphics, event identities, signage, digital content and large-scale applications. The work requires equal attention to creative concept, brand consistency and the realities of designing for physical environments.