Birkdale Village

Brand Experience · Campaigns · Environmental · Digital

Birkdale Village is a mixed-use destination in Huntersville, North Carolina, bringing together retail, dining, entertainment and community experiences. I worked in collaboration with a third-party agency during the rebranding process and led the ongoing design development and execution across all brand touchpoints following the rollout.

My Role

Director of Graphic Design

Responsibilities

Concept Development · Art Direction · Brand Stewardship · Campaign Design · Environmental Graphics · Signage · Digital & Social · Production

The Challenge

With a brand that lives across both physical and digital environments, the challenge is creating fresh, engaging creative while maintaining a consistent and recognizable identity across every touchpoint.

The Approach

I develop and extend creative concepts across campaigns, events, signage, environmental graphics and digital applications—balancing the established brand system with opportunities to introduce new visual ideas. From early concept through final production, I collaborate closely with marketing teams, property stakeholders and vendors to bring the work to life at scale.